The HR community is enthralled by the idea that artificial intelligence (AI) can provide tangible benefits in the quest to effectively source and hire in a tight labor market. But how does this work in practice?
It starts by understanding a branch of AI called deep learning. Deep-learning algorithms, which are inspired by the actions of the human brain, continuously analyze data with a given logical structure. This structure encompasses multiple layers of algorithms called neural networks.
Deep-learning algorithms can’t predict the future or give answers that a human would agree with 100%. Yet they are still valuable. If you’ve ever used a modern search engine and been amazed by the results or if you’ve ever watched the perfect show recommended by your streaming network of choice, you have experienced the power of deep learning.
The main challenge of deep learning is data — specifically, the massive amount required. The talent space alone needs billions of data points about people, career trajectories, skills, and experiences.
But while AI’s reach was once limited by computing power and the availability of data, that’s no longer the case. Today, global neural nets can identify more than a million skills across the world’s 8 billion people.
Then, using this data, AI engineers can develop deep-learning algorithms to determine the best answers to a defined class of questions. In the case of deep talent, such questions might include: Who is the best fit for this specific job requirement? What job is this individual most likely to hold next in their career?
Understanding deep learning’s ability to harness a massive amount of data is only the first step, however. Next, we must explore how deep learning can help us identify skills and transform how we hire people.
The Power of Skills Adjacency
Skills adjacency refers to the inference that a person good at skill A often excels at skill B, and it helps us complete our picture of a human’s true potential and the transferable skills they possess.
In my recent book, “Deep Talent,” my co-authors and I tell the story of Nico Iannotti, a top sales engineer in Europe. Nico wasn’t always involved with either sales or technology. He was, however, previously involved with customer service as a sommelier and waiter. As he put it, skills are interchangeable assets that individuals can leverage in a variety of industry roles and life situations.
“Many of the skills I acquired prior to my corporate career have been very helpful in my role as a client-relationship manager and solution engineer,” he told us. “What is the link between pairing wines and selling software? Both are customer-facing roles, and both provide solutions to a customer’s problem. In both cases, you are building relationships, demonstrating empathy, and selling an emotional experience based on a specific budget. It’s just a change of context, not a completely different skillset.”
Talent Intelligence Platforms Capture Skills Adjacencies to Close Gaps
Talent intelligence is a category of AI-based technology that uses deep learning to break down human work experience into transferable capabilities and match those capabilities with jobs available now. For example, many like Nico have found work in corporate jobs, and a major bank told us that many new employees were formerly bartenders. This isn’t an association one would readily make!
Similarly, if a company is looking for project management skills, resumes and job descriptions often fail to surface the right matches. But talent intelligence can tell us that a candidate or employee’s skills are validated or likely based on their work experience, even if the person never had a title called “project manager” or listed “project management” as a skill on their resume. On the flip side, a talent-intelligence platform can determine if a candidate for a project management job is missing the required skills despite a prior project management title.
In other words, talent intelligence calls out potential by looking at people with similar, transferable skills and what they were able to accomplish next in their careers. Thanks to a global data set in which you can analyze thousands of people who acquired new skills and were subsequently successful in new roles, you can infer that a fresh candidate can also learn these skills and do well in this new role.
Why is it important that technology tell us what people are capable of vs. what they can do today? A company might ask for three years of Android development experience in a job advertisement, for example, but could you do the job if you had two years of Android experience and a few years of iOS experience? Likely yes. Talent intelligence can help us get to the heart of what’s actually needed in a role — not what we assume.
Understanding potential is highly important to HR professionals and hiring managers because it allows them to be much more flexible about how they can deploy talented and loyal workers as business demands change — making talent intelligence a powerful antidote to future disruptions.
Talent Intelligence Platforms Use Deep Learning to Close Skills Gaps
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