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8 Top Digital Marketing Tips to Set Your Strategy Apart in 2022 – The Motley Fool


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by John Rampton | Published on May 18, 2022
Image source: Getty Images
Today’s small businesses recognize the importance of digital marketing to drive their brand awareness, engagement, and sales efforts.
To achieve successful online marketing, B2C and B2B companies realize they have to be involved in all digital channels if they want to connect with their target customers. Check out these digital marketing tips, for both online and mobile marketing, geared toward small business owners that are looking to optimize their results, even on a lean budget.
From how to make an email newsletter to creative ways to upcycle your marketing content, we cover all aspects of the digital marketing world.
Let’s get started on the top digital marketing tips that have proven effective for small business owners. These include locally-owned companies, freelancers with virtual companies, and startup founders intent on growing their idea into a larger enterprise.
Besides a passion for what they are doing and a drive to help solve their audience’s problems, something all small business owners share is the need to make digital marketing work with a small to non-existent budget.
These favorite digital marketing tips are all value-based ways to effectively achieve your marketing objectives without overspending.
Whether your audience consists of consumers or business professionals, the number of online channels and communities has expanded.
The fact that many people use these channels simultaneously, both as consumers and business professionals can further complicate the process of finding these targets. Knowing where to find the people you want to speak to is marketing 101.
To develop a successful online marketing strategy, you need to be aware of all the possible locations where your audience hangs out and make the most of technology to better understand why they spend so much time there.
If you want to follow these search marketing tips, you need a structured plan. It should provide a clear framework that allows you to implement your B2B marketing strategy and tactics.
Everyone needs to know what they are responsible for so that actionable items can be measured and tracked.
Digital marketing is constantly changing due to shifting expectations, trends, and technology. A structured plan offers a strong foundation from which you can adapt as necessary, without losing your focus.
Visual content appeals to both business and consumer audiences. Whether it is images, vertical videos, 360-degree videos, live videos, disappearing stories, or social TV, the demand for visual marketing continues to grow.
This is one of the most engaging ways to connect with your audience, which means it’s critical to incorporate visual marketing for all screen sizes into your digital marketing strategy.
Just looking around you should be a reminder of the importance of mobile marketing. No matter where you go, people are looking at their screens, so make sure that they are looking at your content, website, and digital presence.
User-generated content (UGC) deepens engagement because your audience likes to see and share content they’ve made for a brand. It is a cost-effective way to stretch those digital marketing dollars.
Plus, it can increase sales. According to a study by TurnTo Networks, 90% of consumers surveyed believe that user-generated content influences their buying decisions more than promotional emails and search engine results.
According to CampaignMonitor, email marketing provides an average return on investment of $44 for every $1 spent. And, this return may grow further because a study by The Radicati Group predicts global email use will increase from 3.8 billion users in 2018 to 4.2 billion by the end of 2022.
With so many channels and tactics to oversee, it’s easy for things to get lost in the mix.
If you don’t implement a formal communication strategy with Customer Relationship Management (CRM) system to effectively manage your leads, you might miss out on potential conversions.
That’s because organizing your customer and prospect data into a CRM platform helps identify more opportunities. It allows you to personalize your digital marketing outreach, track digital marketing tactics, and further segment customers and prospects to deepen engagement.
Plus, it’s a powerful tool that should unite and streamline the collaboration between B2B sales and marketing.
You may have come across articles that suggest you recycle marketing content. However, the best way to get more mileage from existing content is to view it more as an upcycling project.
These digital marketing terms may appear to mean the same thing at first glance.
But, upcycling is a specific form of recycling where you turn existing materials or products into something original and truly unique. Instead of breaking down the materials — or, in this case, marketing content — you find ways to transform it into something that appears completely new and different.
This repurposing can lead to more relevant and compelling content — unlike the recycling tactic of cutting and pasting in some new statistics or copying a paragraph from a blog into a social media status update.
These digital marketing tips provide a way to tap into the incredible online and mobile opportunities and engage with your target audience.
By implementing the above tactics, you can deliver personalized and valuable information to potential consumers, giving them a quality experience while also alleviating their pain points.
The strategies also can be implemented by both teams with minimal resources as well as enterprises that have scaled up to much larger customer bases.
John Rampton is a successful entrepreneur and software expert, helping many small business owners during his career.
We’re firm believers in the Golden Rule, which is why editorial opinions are ours alone and have not been previously reviewed, approved, or endorsed by included advertisers. The Ascent does not cover all offers on the market. Editorial content from The Ascent is separate from The Motley Fool editorial content and is created by a different analyst team.
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