Facebook is arguably the world’s most powerful marketing platform. Within two years, it has helped me build and run numerous multimillion-dollar businesses from scratch. It has unique benefits that few other marketing or advertising platforms can offer: advanced targeting and user-friendly dashboards. Plus, you can start with a daily budget as low as $10-$20.
Below are my three best strategies for a massive ROI, based on millions of dollars in Facebook ad spend across my own businesses and for multiple agency clients.
Here’s how to get started:
Promote Your Content To Add Value And Increase Brand Equity
All of the most successful businesses online have a strong brand equity and add value to people’s lives. Rather than just trying to sell, sell, sell, you should instead first focus on building your brand and adding continuous free value to your customers and fans. Once you make this your primary focus, the sales will come. Interestingly, if you do a great job, your customers will actually sell, sell, sell for you.
Using Facebook ads allows you to effortlessly, cheaply, quickly and easily show your content to your fans on a daily basis. There are lots of ways to do this, like boosting videos, informative posts and blog posts from your website, broadcasting Facebook Lives, etc.
Decide on a strategy based on what content form you enjoy and can sustain, combined with what your fans and customers enjoy. Then, focus on providing one piece of value daily and set aside a small budget — even if it’s just $5-$10 per day — to boost some of this content to your fans or potential new customers. With Facebook ads, it’s the great content that people love, not sales ads. Great content gets high relevance scores and, therefore, only costs a couple of cents per view, watch or click.
Capture Hundreds Of Leads Per Day
Email marketing is still one of the most powerful ways to reach customers and make sales. Fortunately, Facebook ads allow you to efficiently capture highly relevant leads and email addresses every day at a very low cost. We’ve grown email lists by over 150,000 in just one year, getting highly specific U.S.-based emails for between $0.50 and $1 per lead, with some days growing our list by over 1,000 per day.
Facebook’s advanced targeting system enables you to capture highly relevant leads by specifically targeting those who “like” your page, visit your site or “like” your competitors’ pages. And it’s easy to get started. In fact, you can now even do so directly on the platform with Facebook’s built-in Lead Capture campaign, which directly pulls a customer’s email from Facebook, meaning it’s probably their best email, not a spam or secondary account. These emails are then sent straight to your email server (such as MailChimp or Active Campaign), just like an old-fashioned opt-in box you would have on your website.
Alternatively, it’s very easy to set up a lead capture page on your site, which provides something valuable to customers — a free plan, product, trial, PDF, etc. — in return for their email. Depending on your industry and targeting specifics, you can normally capture emails for around $1 by running Facebook ads to this page.
Start now and focus on growing your email list. It’s one of the best investments you will make and you can easily earn back thousands in revenue every time you do a big email promo or launch using your email list.
Make Sales And Get A Positive ROI
Of course, this article wouldn’t be complete without discussing how to actually make sales and even get a crazy ROI for your advert spending using Facebook ads.
Sadly, most make the mistake of diving in and setting up unstructured, random sales ads without knowing the tricks and tips of who to target and how to optimize and set up an ad for maximal conversions. Generally, the best results are obtained by selling to “warm” traffic — fans who already know who you are. If you’ve followed the tips above you now have a great fan base loving you because you’ve provided them lots of value and have built your brand equity. You can now target these people with your services, as they actually know who you are and hopefully like you because of your past actions and content.
Setting up sales ads is very simple, and you can link these ads to your products and run a conversion-based ad, targeting audiences such as:
• Your email list
• Pixel audience (website views)
• People who visited your sales page and did not buy
• Current customers
• Those who abandon the cart
• Lookalike audiences (a pool of people that Facebook creates who match your current customers or email list)
Why Facebook Is The Most Powerful Ad Platform Around
As you can see, Facebook allows you to quickly reach your customers or fans and get started for just a few dollars per day. This, combined with its advanced targeting methods and ease of use, makes it possibly the most powerful advertising platform in the world.
Although there’s no magic bullet in business, if you have a great brand, business and product, Facebook ads may be the next closest thing. If you aren’t currently using Facebook marketing in your business, you are missing out on a big revenue and growth potential, helping hundreds of marketers, business owners and entrepreneurs quickly scale their businesses.
If you do it right and follow these steps, the results will be worth it.