Social media marketing

Meta Announces the Next Step in its Metaverse Transition – Social Media Today


It’s the end of an era – though in practical terms it will have no impact on… well, anything.
Today, Meta has announced that it will switch from its current ‘FB’ moniker on the stock exchange to ‘META’ as of June 9th.
As per Meta:
Meta Platforms, Inc. (Nasdaq: FB) today announced that its Class A common stock will begin trading on NASDAQ under the ticker symbol ‘META’ prior to market open on June 9, 2022. This will replace the company’s current ticker symbol ‘FB’, which has been used since its initial public offering in 2012. The new ticker symbol aligns with the company’s rebranding from Facebook to Meta, announced on October 28, 2021.
Meta notes that no action by the company’s shareholders is required as a result of the change, and the company’s stock will technically continue to be listed on NASDAQ in the same way, other than the ticker update.
In other words, there will be no change, other than FB becoming META, which is the final step in its metaverse-aligned transformation, leading into its next stage.
Which Meta also flags in the final element of its press release:
“When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
The metaverse itself is still a fuzzy concept in many respects, with many, many steps required to enable a fully open, interactive set of digital realms, that would then enable users to transfer their digital purchases from platform to platform, and space to space, building the fully interactive virtual world that Meta CEO Mark Zuckerberg envisions.
Indeed, Zuck continues to be bullish on the prospects of the next stage, despite acknowledging that it’s going to cost him and his company, many billions of dollars before it starts to pay off in any meaningful way.
As Zuckerberg recently explained to Protocol:
I want to live in a world where big companies use their resources to take big shots. Obviously, if people invest in our company, we want to be profitable for them. If employees join our company, I want to make sure that ends up being a good financial decision for them, too. But I also feel a responsibility to go for it. Use the position that we’re in to make some bets, and try to push forward in a way that other people might not.
There are many risks in this approach, especially in going all-in this early, but the eventual vision of fully interactive digital worlds seems like it will be the future, especially when you consider that youngsters are increasingly growing up interacting in such spaces, via game environments like Fortnite, Roblox, Minecraft and more.
If anything, the pandemic accelerated this shift, with kids being forced to find new ways to socialize and interact with friends amid ongoing lockdowns and school closures. That’s formed new habitual behaviors, and in ten years time, these users will be totally accustomed to engaging within this way, which will spark the real metaverse shift that Zuck and Co. are pointing to.
Logically, this seems the most likely progression. But we’re not there yet, and that middle ground between the future and now will lead to much consternation and uncertainty over what, exactly, the metaverse entails.
That’ll also lead to profiteering, as all technological advances do, and you can already see consultants and advisory firms looking to spark fear among big businesses of them missing the metaverse boat and losing out to their competition. Much money is already changing hands in this respect – but again, the metaverse, in its fully interconnected, cross-communicative, fully interactive state is not here in any form as yet, and there will need to be significant agreement among the major providers to build for the next stage, before any major steps can be made.
There are elements, for sure, there are hints of what’s coming. But in the rush to stay ahead of the next wave, much time, effort and money will be wasted, when the most significant building blocks are yet to be put in place.
In other words, you don’t need to buy into the hype as yet, but it is worth taking note of the latest shifts, and considering the opportunities of the future, with digital goods, in particular, set to become a transformative element in the new market shift.
From 2030 on, this will be big, and you can build that into your roadmap, but it will take time. Investing in your tech stack makes sense, but going all-in, like Zuck and Co., may pose too many risks for smaller businesses.
– Andrew Hutchinson @
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