Search Engine Land » Platforms » Google » Google Ads » Google Shopping Ads »
Google’s new free version of Google Shopping is now rolling out. A Google spokesperson has confirmed with Search Engine Land that this has begun to roll out. This does not mean it is fully rolled out and all U.S. searchers will see it immediately, but by early next week, all U.S. searchers should see it.
What it looks like. Some of you may see it now, where the lower half of the Google Shopping results are free. Here is a screenshot from Glenn Gabe on Twitter.
More. To learn more about this change, see our original story over here.
Why we care. As we said in our original story, opening up this feature to all merchants will enhance Google’s offering and its appeal to both sellers and consumers. And as on Amazon, merchants that want to ensure prominent visibility in the search results, due to increased competition with more products eligible to show, will continue to pay for ads. For e-commerce marketers and SEOs, the move adds a new layer to organic product search optimization efforts.
New on Search Engine Land
About The Author
Get the daily newsletter search marketers rely on.
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
August 16-17, 2022: Master Classes
September 29-30, 2022: SMX Advanced Europe
November 15-16, 2022: SMX Next
March 15-16, 2023: SMX Munich
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
Start Discovering Now: Spring (virtual)
September 28-29, 2022: Fall (virtual)
Your Guide to Creating Consistent Experiences Across Multiple Websites
5 Ways to Improve your Content Workflows and Strategy in 2023
How AI Unlocks Value from your Single Source of Data Truth
Enterprise Digital Events Platforms: A Marketer’s Guide
Enterprise Marketing Performance Management Platforms: A Marketer’s Guide
Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide
Winning Life-Long Customers in a Cookieless World
Receive daily search news and analysis.
© 2022 Third Door Media, Inc. All rights reserved.