B2C MarketingMarketing

News: Monthly roundup of new hires in B2B – B2B Marketing Online

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The former Accenture MD joins Merkle. In his new role, Robert will help brands work across the required Merkle capabilities and services to support their customer experience transformation, bringing in consultants from the strategy and transformation team to help clients navigate the complex data and tech decisions that support success locally, regionally and globally.
He will lead the team responsible for growing EMEA revenues across all markets and capabilities, as well as devising and executing the growth strategy for the region. This includes building alliance partnerships, generating new business, driving new opportunities with existing clients, and promoting collaboration between Dentsu’s media and creative services. 
Margaret Wagner, president of Merkle EMEA said: “Robert’s passion for establishing longer term, outcome-based relationships will help brands align around the right the metrics and services to deliver the complex transformations required to be ready for the next evolution in customer expectation. I’m excited to welcome him to my EMEA executive team to help regional and global brands align around customer-focussed outcomes.”
Grad joins PROS as an experienced CMO, having previously held the role for Microsoft US and Sprinklr. At PROS, Grad will be responsible for driving global marketing strategy, with precision focus on customer experience and brand building to extend PROS market leadership and fuel its corporate growth trajectory.
Andres Reiner, president, CEO and director at PROS, said: “Grad’s vision and expertise in delivering customer-first marketing programs makes him the right leader to support our mission (…). His vast experience as a CMO will take our go-to-market strategies in new directions and deepen engagement with our customers and prospects throughout their omnichannel sales journey.”
The analytics-as-a-service company, is pleased to announce the appointment of Roy as the company’s new chief revenue officer.
Dave Page, CEO of Actual Experience plc, commented: “On behalf of the board and our staff, I am pleased to welcome Roy to the company. Roy is a proven dynamic leader and revenue growth professional, who brings with him a wealth of experience. Roy’s appointment represents a significant strengthening of our executive team and sales function as we focus on progressing from start-up to scaleup and converting potential opportunities into contract wins.”
The business, technology and design consultancy has recruited Rhian as their first ever marketing director. Rhian’s previous experience covers senior marketing roles at several leading corporates, including Royal Bank of Scotland, Alliance & Leicester Commercial Bank, and Mubadala Investment Company. She has spent the past decade in Dubai where she ran her own marketing and communications consultancy.
Lyndon Docherty, HiveMind’s chief executive, said: “We’re excited to announce Rhian’s appointment as our first ever marketing director. I look forward to working closely with her as we roll out our ambitious strategic plans where we aim to significantly grow our expert network and help organisations to thrive in a volatile, uncertain and complex world.”
Rhian said: “I’m delighted to join HiveMind and be part of a team that is delivering change for a diverse corporate client base. We are now focused on a clear vision to increase our network and support a growing number of businesses and organisations to maximise their full potential.”
Following a B2B Marketing Agency of the Year award win in 2021, Digital Radish has appointed two senior marketers to lead on the strategic direction of the agency’s client accounts.
Ellie brings over 12 years of experience in B2B agencies, such as Sherpa and Omobono where she led award-winning campaigns for global clients.
She said: “It’s such an exciting time for B2B after some disrupted years, and I couldn’t think of a better agency than Digital Radish to be a part of at this time. The knowledge, expertise and passion of this team is a breath of fresh air, and I truly believe that Digital Radish is expertly positioned to support clients through their strategic growth objectives. I’m so excited to be a part of such a warm and creative culture, and I’m ready to get stuck in!”
Cherly brings over 20 years marketing experience across global B2C and B2C brands, having spent the last five years at Really B2B where she was responsible for providing strategic direction to B2B technology brands including Redstor and Avanade.
She said: “What an amazing time to have joined Digital Radish. Now I’m on the inside it’s easy to see why Digital Radish won Agency of the Year last year! I’m excited to be working for such an inspirational business, with the leadership and talent to deliver results for their clients and the agility to push boundaries. Plus, with such a warm welcome from everyone, I already feel like an official ‘Radish’ and I can’t wait to start working with the team and clients!”
The insurance software solutions provider has expanded its senior leadership team by welcoming Gavin as VP of marketing. Gavin joins with two decades of global B2B and B2C experience to his name, working with household names like Coca-Cola, Barclays, and The Premier League, and, most recently, chief marketing and strategy officer at Onvi.
Gavin will scale-up the Genasys brand in the UK, Europe, Africa and Latin America.
Bart Patrick, chief revenue officer at Genasys, said: “Gavin’s appointment will help us to take our bold ambitions for the Genasys brand forward and translate our global vision into reality. Our proposition is centred on people and product: Gavin has a track record of delivering brand, product, and lead generation strategies deeply aligned to both of these, whilst thriving in the execution required in an agile and rapidly-growing organisation
“His mixture of commercial and creative acumen, developed through years of marketing consultancy for both legacy brands and new entrants, will undoubtedly enable us to translate Genasys’ success in South Africa to our new key target markets.”
Sarah joins Hammerson in a newly created role to support the organisation’s commitment to shaping and creating vibrant urban spaces where people and brands want to be.
Sarah will lead Hammerson’s direct customer marketing, brand experience, digital, activations, partnerships, brand feedback and customer feedback teams. Working with Hammerson’s urban estates and pipeline of new development and repositioning projects, Sarah will drive integrated placemaking initiatives, marketing campaigns, events, and content across a variety of channels.
Harry Badham, chief development and asset repositioning officer at Hammerson, said: “People are engaging with the virtual and the physical world in new ways and for us to remain successful, it is increasingly important for us to amplify the character of our places and to communicate with our customers in innovative and relevant ways. Sarah has built brands over her career that have been at the forefront of consumer trends, using unique experiences and digital channels which we think are more relevant now than ever. We are delighted to welcome Sarah to our team.”
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