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Optimove Appoints Jeremy Remus as Head of France – European Gaming Industry News


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The former Oracle and Adobe Campaign Sales Director brings 20 years of sales experience and will lead the company’s expansion into the French market 
Optimove, the leading CRM Marketing Platform, announced today the appointment of Jeremy Remus as the company’s Head of France, overseeing sales and growth of the company’s French operation. The selection indicates Optimove’s rapid growth and determination to expand into new markets.
Jeremy started his sales career in 2003 at Neolane, a conversational marketing company. Neolane recorded annual revenue of just under $60 million and, in 2013, was acquired by Adobe for $600 million, being rebranded as Adobe Campaign and appointing Jeremy as Sales Director. In his most recent role, Jeremy was the VP of Sales, France at Mediarithmics, a next-gen Data Management Platform.
In his new role, Jeremy will oversee Optimove’s sales operation in France and spearhead the company’s expansion into the French market, establishing a dedicated team and a new location for the business, in addition to the company’s existing USA, United Kingdom and Israel offices.
With a Customer Data Platform (CDP) at its core, Optimove helps data-rich brands across industries manage large-scale CRM marketing frameworks. By personalizing thousands of campaigns to hundreds of segments, Optimove allows brands to reach their customers with the right message on the right channel. Unlike other technologies that rely on common, rule-based orchestration, Optimove’s AI-driven solutions autonomously determine the next best action for each customer, eliminating marketers’ need to map every customer journey manually.
In the past 12 months, Optimove has continued its strong momentum, and its CRM Marketing platform has been recognized by research firms and customers alike:
“We’re excited to welcome Jeremy to Optimove, to lead the company’s French operation,” said Moshe Demri, VP Revenue EMEA at Optimove.” Jeremy is a crucial addition to the team as we make our first steps toward expanding into the burgeoning French market. We are confident Jeremy’s experience and knowledge will enable us to make significant gains there. The French market needs a CDP solution that can provide an edge in addition to tangible and quantified evidence of success. Optimove, which is time and again recognized as a leader in the category, is the perfect solution for brands looking to transform their CRM Marketing strategies.”
“I’m excited to join Optimove and play a major role in the company’s expansion into the French market,” said Jeremy Remus. “I’m humbled and motivated by the trust vested in me by Optimove. The French market is very much a value and data-driven one, and it needs a tech solution that can provide substantial results for brands’ CRM Marketing activities. Knowing the French market inside and out, I’m confident that Optimove, which combines CDP with an AI-led CRM Marketing hub, will perfectly fit brands across all verticals. I look forward to the challenge of developing meaningful partnerships and helping the French market improve CRM Marketing practices and customer experiences.”
Optimove’s expansion into France continues its business acceleration strategy stemming from its latest funding round.
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Innovative slots supplier AvatarUX has upgraded one of its classic titles with smash hit sequel, CherryPop Deluxe™.
Following on from one of the studio’s best launches ever, CherryPop Deluxe™ sees the return of the classic casino theme with enormous win potential and massive paylines.
Incorporating the industry-leading PopWins™ mechanic, the game’s base play boasts up to 486 ways to win as symbols pop, forming two more, up to a max reel height of 6x.
When the bonus round is activated, the reels can reach a height of seven, offering an impressive 118,098 ways to win, while landing the Cherry, the game’s Super High Paying icon, provides enormous win potential. In addition, there is an unbound multiplier, with every win increasing it by 1x, and unlocking an entire reel adds 4x to the count.
When the Free Spins is launched, players are offered a gamble opportunity, potentially increasing the number of free spins, while in certain jurisdictions they can also jump straight into the free spins mode through the Buy Bonus.
CherryPop Deluxe™ is the newest title to join AvatarUX’s expansive portfolio, following the savannah-themed RagingPop™.
Nicola Longmuir, CEO at AvatarUX, said: “We return to one of our most famous titles with our latest release, as we look to bring a bigger, bolder return to players.
“Our PopWins™ games have gone from strength to strength and CherryPop Deluxe™ packs in plenty of paylines, huge win potential, and lots of added extras for fans to get stuck in with!”
Greentube, the NOVOMATIC Gaming and Entertainment division, has bolstered its position as a leading supplier of online content in Italy after agreeing to a partnership with Eurobet.
Players of the well-established Entain-owned operator will gain access to a whole host of Greentube’s top performing games in the region including classic slots Book of Ra™, Lucky Lady’s Charm™ and Dolphin’s Pearl™ deluxe.The leading brand will also be able to enjoy newer Greentube titles including the ever-popular Diamond Link™ and Cash Connection™ series of slots.
Italy has long been a key market for Greentube, with key acquisitions in the region recently including Capecod and Admiral Sport. The Eurobet partnership looks to continue to grow its market penetration, whilst also furthering the relationship with Entain Gaming Group.
David Bolas, Commercial Director at Greentube UK, said: “This is another very important step that Greentube has taken in strengthening its position as one of the top content providers in Italy.
“Supporting a key partner in the Entain Gaming Group via its Eurobet brand is crucial to Greentube’s wider European content strategy in regulated markets.”
Alfredo Melloni, Head of Gaming at Eurobet, said: “We’ve cultivated a fantastic relationship with Greentube and we’re absolutely delighted to be able to offer a selection of their top games to our growing play base.”
Innovative developer creates slot based on leading poker software provider
Poker software provider EvenBet Gaming is the subject of online casino games developer Altente Gaming’s latest slot, the Egyptian mythology-themed game, Mystery of EvenBet.
With 10 paylines and up to 50000x up for grabs, the new slot also incorporates EvenBet’s poker pedigree, featuring symbols inspired by the game, including playing cards and poker chips, all with a captivating ancient Egyptian aesthetic.
Adding to the game’s excitement are features like Bonus Purchase and its unique God’s Respin function, giving players a second chance to enter the bonus game.
Available across all mobile and desktop platforms for EvenBet’s customers and partners, Mystery of EvenBet represents an opportunity for the company to introduce its market-leading online poker offering to a slots audience.
This marks the first of a number of branded games Altente will be creating for its priority customers.
Dmitry Starostenkov, CEO at EvenBet Gaming said: “This is an extremely exciting opportunity for EvenBet to promote our first-class online poker offering to a slots audience.
“We couldn’t be happier with the look and feel of the game. On top of that, Altente Gaming’s Egyptian aesthetic looks amazing and we can’t wait for our customers and partners to experience it.”
Evgeniy Polubabkin, Co-founder at Altente Gaming said: “EvenBet Gaming’s poker offering is second to none on the market, which made it a pleasure to represent the company in this game.
“Branded slot games like this allows companies to reach new audiences in playful and attractive way. We’re sure that fans of EvenBet and newcomers to their poker offering will enjoy it in equal measure.”
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