Positioning

Oxfam's Stylish Positioning Sees It Celebrate 75 Years – Adweek

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Charitable organization Oxfam is aiming to position itself as a fashion destination, as it celebrates 75 years of secondhand retail with a film that communicates the potential outfits that could be purchased through its stores and ecommerce platform.
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Stephen is Adweek’s Europe bureau chief based in Glasgow.
Adweek is the leading source of news and insight serving the brand marketing ecosystem.

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