Parimatch Tech CMO Position Overturned as the Company Moves Toward Business Decentralisation – European Gaming Industry News


Why You Should Choose the Right Sportsbook Before Betting
Week 22/2022 slot games releases
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Betking strengthens IBIA’s betting integrity network in Africa
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LL Lucky Games AB completes acquisition of ReelNRG for SEK 8.25 million and adds 46 new games and important licenses in both the UK and Malta
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Parimatch Tech CMO Position Overturned as the Company Moves Toward Business Decentralisation
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HIPTHER announces resounding success for MARE BALTICUM
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Starting from June 2022, the CMO position in Parimatch Tech will be absent. The decision results from Parimatch Tech’s business strategy renewal, prioritising business diversification and expansion into new markets. The stream leaders’ and marketing executives’ roles in different regions become more prominent, with the local expertise and market knowledge allowing them to be more autonomous and independent. This fits Parimatch Tech’s new business strategy, which moves toward a decentralised approach. The gambling market pushes marketing teams to be agile. Thus, the Parimatch Tech marketing team finds room for development through tailor-made decisions. 
The marketing department will branch out into two key streams with individual leaders: Brand and Marketing Performance. Parimatch Tech believes that this configuration will suit the business diversification approach better. Brand Performance department will continue developing the Parimatch brand worldwide with all the power of global contracts, but considering the local impact. The Marketing Performance team will bring all the tools and expertise for performance marketing activities. The CMO position as a concept will be overturned.
‘I joined Parimatch Tech 9 years ago as an operator in the Payment Department. Almost three years ago, I became the CMO. Being able and encouraged to experiment and try bold approaches is an invaluable experience which I appreciate deeply. My team and I created and breathed life into numerous ambitious projects, some of which were one of a kind. Thanks to them, Parimatch Tech became what it is today — a successful technology-driven modern company. I would like to thank Parimatch Tech management for their trust, and I am confident that the immense business growth that we all saw over the last few years resulted from our synergy,’ says Ivan Liashenko, CMO at Parimatch Tech.
‘The evolution of marketing in Parimatch Tech under Ivan’s leadership was a truly fantastic journey. Multiple projects that looked like start-ups just a year ago have expanded into separate streams with dozens of employees. Thanks to that, marketing is no longer a uniform structure—there are several independent streams that branched out of Parimatch Tech marketing, joined by a mutual goal of helping the business grow. To stay up-to-date with the current business expansion speeds, implement the strategy of geo-diversification, focus more attention on multi-brand approaches, and sustain the development of the Parimatch brand, we have made a mutual decision to change the structure of the marketing department. As the necessity of decentralisation rises, and the stream leads’ roles become more prominent, we have agreed that the CMO position does not fit the current business strategy. Ivan is a great and ambitious professional, and the last three years he spent as the CMO were some of the most successful for Parimatch Tech business-wise. Parimatch Tech wishes Ivan the best in his future endeavours,’ says Evgen Belousov, Deputy CEO at Parimatch Tech.
The decision to overturn the CMO position follows the recent restructuring of the Parimatch Tech management model after the Russian invasion of Ukraine and the recent business diversification strategy. On April 1, 2022, Parimatch Tech moved from the two co-CEOs to a singular CEO model. Roman Syrotian focused 100% of his time on the Supervisory Board activities, and Maksym Liashko became the CEO. Anna Motruk, who held two roles before the management restructuring (Chief Finance Officer & Deputy CEO), left her CFO position to focus on the Deputy CEO role. Evgen Belousov, ex-Chief Revenue Officer at Parimatch Tech, has also been appointed Deputy CEO.
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The number of sportsbooks on the scene (online or onsite) are just as many as the number of groceries store across the street. This has its advantages and the main one comes in the form of competition between key players which will in turn favor the bettors. However, this could also create a veil for the newbie bettor on which sportsbook is better. Our betting articles offer the best bookmaker ratings in town.
Averagely, almost all the popular sportsbooks offer similar promotions, bonuses and same odds. Though, they are some that you should never stake with, many are very legit and trustworthy. This article attempts to show you the features you should expect from a reliable sportsbook and possible red flags of an unreliable one.
Firstly, it is important to note that different strokes work for different folks. Choosing a good sportsbook majorly depends on what you seek and the type of games you like to play. However, most bettors when choosing a bookie look out for reliability, easy user interface, professionalism and 24/7 customer care. Here are some of the details to look out for before choosing your sportsbook.
Customer Care Service: This is a very good feature to look out for before choosing a bookie. In your use of a bookie, there is a high probability that you might need some more information about a feature or maybe to lay a complaint. A 24/7 bookie will always come in handy here.
Attractive Welcome Bonuses: A good sportsbook will offer you juicy welcome bonuses. The first feature a bettor is introduced to in a sportsbook is the welcome bonus. Hence, a large majority of sportsbook ensure that this is topnotch and good enough. Some sportsbooks offer welcome bonuses in cash for bets while others offer large bonuses upon deposit.
Easy to use interface: Modern betting is almost 100% online. This means that every sportsbook around now has a website and mobile apps. This comes with numerous advantages but also with a few disadvantages such as lagging and system crash or failure. In advent of this, a good bookie should have a backup plan.
Fast Payouts: A good sportsbook will not delay payouts. This is probably the biggest turn on or off for most bettors. Delay in payouts is synonymous to attempt of fraud, and if there is no communiqué to this effect, it could be a case of fraud.
With all what has been discussed so far, it is safe to say that there is no perfect sportsbook. However, there are some popular ones that have set the bar when it comes to sports betting. Most reviews you will see online have only flowering words for them. Even with the quality they provide, there are one or two chinks in their armor. Let us review some top sportsbooks online.
1xbet.com: 1xbet is one of the largest sportsbooks in the world. Their reach is also remarkable as they are in each continent of the world.
888bet: This is one of the biggest and oldest betting companies in the world. 888bet are one of the pioneers of sports betting online and onsite. They have a large loyal bettor base and the services they offer has maintained that structure. Here are some of their pros and cons.
Betcity.com: This sportsbook was designed to offer the best of betting experience. It is one of the fastest-growing sportsbooks around. Here is a quick review of their features.
Mybet: This is a great platform that offers so much to its new and existing bettors. Here is a review of its features.
Here are this weeks latest slots releases!
Pragmatic Play, welcomes players back to the ranch for a chance to pinpoint the bounty in newly launched Wild West Gold Megaways™. Among the gunslinging herdsmen and wild broncos are symbols that arrive in the form of cowboys, sacks of gold coins, and a revolver, with a sheriff’s badge serving as the game’s wild symbol. This wild can create more winning combinations by substituting for any symbol on the reels except for the scatter, landing with random multipliers worth 2x, 3x or 5x the player’s bet.
Yggdrasil and Jelly have partnered up for a big money makeover in latest cash-splashing hit, Big Benji Bonanza. The game takes us outside Wall Street with a unique aesthetic and engaging maths profile.  The 5-reel title with 243 ways to win with expanding ways, sees a banknote house the reels, with classic symbols mixing with pimped out presidents acting as money symbols.
Yggdrasil and Jelly launch cash-filled creation Big Benji Bonanza
Stakelogic, the developer of in-demand online casino content, has further established itself as a leading provider to operators in the Netherlands after launching its latest slot designed specifically to meet player preferences in the fast-growing market. Mega Runner is a classic slot with three rows and five reels. The colourful reels are filled with retro fruit symbols including oranges, grapes, pears, melons and strawberries, as well as those all-important sevens and stars.
Stakelogic launches Mega Runner in the Netherlands
Hölle Games, the German slot supplier, have launched Höllische Sieben DELUXE, a fiery 6×4 sequel to “Höllische Sieben”. Building on the success of the original, DELUXE features an additional reel and row as well as adding in a volatile free spin round with wins of over 4000x possible!
Habanero has released Bomb Runner, a thrilling new title designed to give players an explosive rush of adrenaline.  The 6×5 slot features a vivid design with a fast pace that captivates players as they progress through the exhilarating title. This eye-catching aesthetic results in a highly immersive gaming experience, boosting engagement and retention figures. Wild symbols appear as Bombs, with 9 symbols capable of dropping during each spin.
Habanero delivers a blast with Bomb Runner
EvenBet Gaming is the subject of online casino games developer Altente Gaming’s latest slot, the Egyptian mythology-themed game, Mystery of EvenBet. With 10 paylines and up to 50000x up for grabs, the new slot also incorporates EvenBet’s poker pedigree, featuring symbols inspired by the game, including playing cards and poker chips, all with a captivating ancient Egyptian aesthetic.

Innovative slots supplier AvatarUX has upgraded one of its classic titles with smash hit sequel, CherryPop Deluxe™. Following on from one of the studio’s best launches ever, CherryPop Deluxe™ sees the return of the classic casino theme with enormous win potential and massive paylines. Incorporating the industry-leading PopWins™ mechanic, the game’s base play boasts up to 486 ways to win as symbols pop, forming two more, up to a max reel height of 6x.

Having already visited the jungles of South America this month in Montezuma, sought-after slot studio Swintt is preparing to venture into the wild once again in Mystic Bear XtraHoldTM – an exciting new Select release that offers maximum wins of up to 10,000x players’ bet. Set to a dense forest backdrop, Mystic Bear XtraHoldTM is a five-reel, 25-payline release that features all kinds of majestic animals on its reels. Unique symbols to appear in the game include wolves, falcons and the magnificent Mystic Bear, with pawprints and full moons acting as bonus-triggering scatters.

Tom Horn Gaming celebrates the arrival of summer with a new fruit slot, Fluxberry, which will definitely help beat the summer heat, whilst awarding some nice juicy wins to the lucky players. Set in a mouth-watering world of the imaginary berry land, Fluxberry is inhabited by berries of all sorts – blueberries, golden berries, strawberries, you name it. The game, set on a grid of 5×4, comes bundled with scatters, wilds and features which promise to keep players entertained throughout the game – flux spins and free spins.
Tom Horn Gaming welcomes summer with new juicy adventure Fluxberry
Play’n GO mosey on into the Wild West and add the ‘Most Wanted’ game in the industry to their epic portfolio, Wild Trigger. Legendary bandits Clint McGraw and Dottie Fields make quite the duo. Pulling off the bank heist of the century the pair get away with the loot in hand. But in true outlaw style, it’s not in their nature to share. Witness the duel that put the ‘Wild’ in The Wild West. Thanks to a strong narrative tied with innovative features to complement the theme, character and storyline, this game is action-packed from the very first spin.
Play’n GO mosey on into the Wild West and add the ‘Most Wanted’ game in the industry to their epic portfolio, Wild Trigger
Kalamba Games’ Blazing Bull is back in the latest entry in its smash-hit series, Blazing Bull: Cash Quest which brings new features, volatility and win potential. An all-new reel layout sees the return of the mystical and majestic spirit guides, the owl, stallion, wolf, buck and the brooding bull itself. A new version of the fan-favourite feature K-Cash requires two symbols to be matched on highlighted positions on reels one and two to trigger instant cash prizes when further matching symbols appear on reels 3-6.
Kalamba Games unleashes Blazing Bull: Cash Quest
Stakelogic, the developer of classic and modern video slots, is giving players the chance to blast their way to a potential fortune in the latest game to leave its Greenlogic® Partner Program production line. Developed in partnership with Hurricane Games, Dynamite Strike sees players grab sticks of Dynamite and venture deep into the gold mine. In the base game, any winning combination triggers one Respin and with each Respin, two stone blocks are removed from the reels and the number of ways to win increases. Bonus Cart symbols are revealed behind each block before the Respin gets underway.
Stakelogic launches explosive new slot, Dynamite Strike
Lady Luck Games is inviting adventurous players to gear up and head off on an unforgettable escapade in its biggest-ever release The Treasures of Tizoc. This captivating 6-reel, 15,625 ways to win slot transports travellers back in time to a land containing mysterious Aztec pyramids filled with hordes of lucrative treasure and mystical secrets. What’s more, this high volatility release boasts a whole host of marvellous features and mechanics including a combination of wilds, gargoyles, re-spins, shifting reels and coin collections that can see players win more than 15,000x their stake.
Set off in search of adventure in latest Lady Luck Games release The Treasures of Tizoc
Playson, the fast-growing digital entertainment supplier, has launched Book del Sol: Multiplier, the latest addition to the company’s popular collection of book-themed titles. Taking inspiration from the Aztecs, the 5×3 slot offers a beautiful design that highlights the world of the ancient Mesoamerican civilisation. Featuring crisp and high-quality artwork, the title is purpose built to provide a captivating gaming experience.
Uncover a world of hidden treasures in Playson’s Book del Sol: Multiplier
Pragmatic Play, a leading content provider to the iGaming industry, welcomes players to the festival of the undead in gruesome, yet humorous new title, Zombie Carnival™.  Delivering an out-of-the-box blend of popular themes, Zombie Carnival™ features circus tents filled with a variety of undead characters, including ringleaders, clowns, acrobats, and even some blood-thirsty animals!  Providing a monstrous 4,096 ways to win and eight regular – but terrifying – paying symbols, the title’s Scatter is suitably embodied by a brain, and only appears on reels two, three, four and five. 
Starting from June, the SKS365 group’s sports information portal will be ‘on air’ on the tv channel with “ad hoc” video clips and odds comparison.
All the content will be also available on Sportitalia app
The partnership between Planet Entertainment – a SKS365 group company – and Sportitalia, the tv channel dedicated to sport, available on the 60 Italian digital channel – goes one step further. Thanks to the new agreement – effective from June 2022 until June 2023 – new content, analyses, statistics and football trivia powered by Planetwin365.News will be broadcasted on Sportitalia Tv.
The daily appointment (from Monday to Friday) will be scheduled at 8.55 pm, with the “Focus on” video-pills. Curiosities and statistics about the match of the week will be provided by Planetwin365.News editorial staff. These contents will also be sent via “push notification” on the Sportitalia app, which has reached 800,000 downloads so far.
The agreement also includes a space during the “Talk e Live” and “SportitaliaMercato” tv shows. Alongside the editorial content there will be room also for advertising: the Planetwin365.News banner will be present during the 150 championship and Coppa Italia Primavera matches, an exclusive of Sportitalia. In addition, the agreement includes advertising campaigns starring the PlanetPay365 multi-service platform, starting with three promotional videos made in collaboration with ACF Fiorentina.
“We are delighted to expand our agreement with such a prestigious partner like Sportitalia. This renewed synergy will allow us to spread new sports content and other curiosities to all football fans and beyond”, commented Anniina Rantala, Marketing Director at SKS365. “The goal for the upcoming months is to get even closer to the fans and to a broader audience through the strong connection with sport. This will go along the enhancement of our product portfolio, from value- added services to information, in order to offer more and more global level of entertainment”.
“The agreement between Sportitalia and Planet Entertainment allows us to strengthen the collaboration that started last season and to enhance Planetwin365.News’ content through tv programs created by our editorial staff and tailored for our partner”, commented Michele Criscitello, CEO of Sportitalia. “Our network is chosen by the brands operating in sports entertainment, as it is the only one that manages to create a tailored strategy for each operator through daily and frequent contact with the audience, allowing the partners to reach their positioning and branding objectives”.
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FACEIT partners with crypto fintech platform Cake DeFi in multi million dollar deal that will allow players to earn cryptocurrency
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Parimatch Tech Opens an Office in Prague Focusing on R&D and Product Teams
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EveryMatrix signs patent license agreement with IGT
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