Tell Your Story to Market Yourself and Your Personal Brand – ATD


When individuals know their value and are able to communicate it, their career management is strategic and successful. Talent development professionals can provide resources for employees to embrace this mindset and act as role models of these practices in their organizations.
There are three commonalities shared by successful professionals:
1. They know what they have to offer—their worth and value.
2. They know what they want; they are goal-oriented.
3. They know how to ask for it; they can advocate for themselves effectively.
Our ability to market our talents, accomplishments, and value within our organization as well as externally is a key part of enhancing our personal brand. To thrive in the marketplace today, we must understand how to set ourselves apart and tell our stories. That starts with answering the following questions:

People think of marketing in terms of products and services. What about your own personal products and services? Promote your talents, accomplishments, and value. Get comfortable talking about yourself this way.
The first step in developing this confidence and comfort is to change your mindset. Embrace this as a process toward uncovering your authentic best self and continue to build upon that as a strong foundation. By identifying your best self, you discover how best to be of service to others. How are you received and remembered? Communicating your value through storytelling is the most effective and sincere way to showcase accomplishments because it taps into your passion and purpose.
Let the three Ps marketing technique help you prepare, package, and present yourself effectively:
Preparation. Conduct personal due diligence. Define and identify your brand.

Packaging. Establish your portfolio. Create and build your brand.

Presentation. Deliver your message. Articulate and enhance your brand.

Learn more in Rita Balian Allen’s session at the ATD 2022 International Conference & EXPO in Orlando. Attend Tell Your Story to Market Yourself and Your Personal Brand, Sunday, May 15 at 1 p.m. ET.

Rita Balian Allen is the president of Rita B. Allen Associates, a national career management firm specializing in executive coaching, leadership development, management training, and career development. She is a lecturer at Boston-area universities, a sought-after speaker and presenter, and the author of numerous articles, blog posts, and the book Personal Branding and Marketing Yourself: The Three Ps Marketing Technique as a Guide to Career Empowerment. Rita was voted one of the top 10 executive coaches by the Boston Women’s Business Journal.



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