B2C MarketingMarketing

The Top Three Solutions In B2C Commerce In 2022 — Each Holds A Unique Position In The Market – forrester.com

future-dyanmics

, Senior Analyst
The Forrester Wave:™ B2C Commerce Solutions, Q2 2022 surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.
Forrester analysts include all vendors in a market that meet the inclusion criteria for the Wave (we publish the inclusion criteria in the Wave findings report). Forrester analysts will not include a vendor unless they recommend the solution and/or the solution has a significant install base among Forrester clients.
These evaluations are complex and nuanced, and specific scores help you uncover the vendors that are a best fit for your company’s specific needs — across all vendors in the evaluation, not just the Leaders. We are here to help you navigate these important decisions!
If you are one of the 30% of digital businesses currently evaluating new commerce solutions, please get in touch with me for an inquiry or guidance session so we can talk it through.
In the meantime, Forrester clients should download the full Wave scorecard (using the Excel download link at the top of the page) and dig into the wealth of evaluative information in the scores and scales. This is an incredibly powerful tool — one you can also customize by adjusting the weighting of various criteria that are more or less important to your business. As you prioritize your needs, you can see how each vendor scored in the criteria that matter most to you. And of course, I am here to help you parse it!
Stay tuned for updates from the Forrester blogs.
Stay tuned for updates from the Forrester blogs.

source

future-dyanmics

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