Social media marketing

Tumblr's First CMO on How to Grow While Staying True to the Brand – Adweek

future-dyanmics





September 14, 2015

Specs

Current gig Chief marketing officer, Tumblr

Previous gig Principal, Dolgins & Company

Age 44

Adweek: You’re Tumblr’s first CMO. Why is there a need for one now?

Stephanie Dolgins: Tumblr did a tremendous job of growing its audience organically over the years. Right now we’ve just been building incredible momentum, and adding the marketing focus will help us tap our potential overall and help fuel our growth.

What does your day-to-day look like?

I’m about five months in.

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Specs
Current gig Chief marketing officer, Tumblr
Previous gig Principal, Dolgins & Company
Age 44
Adweek: You’re Tumblr’s first CMO. Why is there a need for one now?
Stephanie Dolgins: Tumblr did a tremendous job of growing its audience organically over the years. Right now we’ve just been building incredible momentum, and adding the marketing focus will help us tap our potential overall and help fuel our growth.
What does your day-to-day look like?
I’m about five months in.
Black Friday Offer: Use Promo Code "SAVE25" on an Annual Subscription to Save 25%
View Subscription Options
Already a member? Sign in

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future-dyanmics

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