Positioning

Tweak colours Thins Veggie Snaps with vibrant design – Food & Drink Business

future-dyanmics

“Key to our approach was to drive taste and create a sense of the vibrancy of flavour to entice consumers. Roasted veggies were composed with fresh variant photography to create a clear distinction that veggies aren’t just healthy, they equal flavour,” he explained, pointing out that the ‘fresh roasted ingredient’ photography was used to hero the chips.
“We directed the photography with a light cast to highlight the form, texture and dusting of flavour of each pack, which is depicted to float from the background, while the hero chip appears in the foreground with a slight curl to emphasis its thinness,” he said, adding that a dark shadow cast lifts the hero chip from the background to create dimension and depth in the design and further emphasises its light wafer quality.
King says a vibrant colour palette was chosen for shelf shout with darker tones used for contrast and to connect back to a premium position.
“The bright brush texture device anchors the free-flowing elements and establishes an architectural branding device which links the range,” he said, explaining that the use of a bright brush background with the Veggie Snaps typography on each pack hints at the product’s natural texture and better-for-you positioning.
To leverage the Thins brand equity and credentials, King says the Tweak team balanced the logo type of the Veggie Snaps sub brand with the “Australian favourite” Thins brand logo, which allowed both brand and sub brand a strong presence. 
Thins Veggie Snaps range is available in Sour Cream & Chives, Lime & Chilli and Himalayan Pink Salt flavours.
Ahead of its inaugural investors meeting in Melbourne today, Close the Loop Group (ASX: CLG) has upgraded its FY22 revenue and EBITDA prospectus forecasts by 11% and 10.5% respectively, with a current annual revenue run rate of over $100 million. PKN spoke to Group CEO Joe Foster about progress and acquisitions on the cards.
Read more
Leading label print business Peacock Bros. has entered the folding carton market, with the acquisition of AMR Hewitts, the specialist pharmaceutical and food print and packaging operation.
Read more
Generous container recyclers, using the Return and Earn scheme across NSW, have raised $122,540 for Starlight Children’s Foundation.
Read more
Subscribe
Food & Drink Business is Australia's leading monthly food and drink manufacturing title.
Learn
Connect
We acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

source

future-dyanmics

Related posts
Positioning

Prep football: Cabell Midland playing for playoff positioning vs. Riverside - Charleston Gazette-Mail

Sunshine and clouds mixed. High 43F. Winds light and variable..
Read more
Positioning

CM: Heat maps demonstrate De Ketelaere positioning problem Pioli must solve - Sempre Milan

A report has highlighted some concerns about Charles De Ketelaere’s role at AC Milan and whether…
Read more
Positioning

Positioning Equipment for Radiotherapy Market Recent Trends and Growth 2022-2028 | CIVCO Radiotherapy, Elekta AB - Digital Journal

Hi, what are you looking for?ByPublishedPositioning equipment for radiotherapy is an important…
Read more
Newsletter
Join THE PRO PEOPLE Family

Sign up for The Pro People Community's Daily Digest and get the best of Industry updates, tailored for you.

Leave a Reply

Your email address will not be published. Required fields are marked *