University Branding Interim Guidance – USC News & Events – University of South Carolina


The University of South Carolina announced on Oct. 26, it will simplify its branding marks, focusing on its iconic tree-and-gates academic logo and introducing a USC spirit mark. The university will sunset the UofSC logo mark.
The brand update will take effect on Jan. 4, with some university-level changes taking place immediately. Below are answers to questions about how to reflect our brand between Oct. 26 and Jan. 4.
While Jan. 4, 2023, is the official implementation date for updating the university’s brand identity across platforms and materials, the phase-out of UofSC begins now.
Units should begin the process of updating documents, emails, and other written references to reflect our updated editorial guidance:
The current formal logo featuring the tree and gates will not change and should be used for any item — for example, printed items or promotional items — that will continue to be used after Jan. 4. If you are unsure of what logo to use, Printing Services can assist you in determining what logos are appropriate for your needs.
New unit and subunit marks for both digital and print use will be distributed through unit communicators by December 2022. Please be patient as these new logos are created, finalized and distributed to unit communicators, and during this transition time, do not make your own logos or modify existing logos.
For digital communication (including digital displays, social media, etc.), units may use their existing primary logos for the remainder of 2022. The artwork should be switched out to the new unit logo beginning Jan. 4.
Use of the “Block C” Athletics logo and university seal are not impacted.
The university brand toolbox will be updated to reflect these changes by Jan. 4. This will also include refreshed logos, templates and other communications resources.
Use the guidelines outlined on this page until the brand toolbox is updated.
The university is introducing a new block-letter USC spirit mark that embraces the university’s unrivaled spirit and includes 1801, the year of its founding. The spirit mark will provide versatility in promoting the university in non-academic settings. It is not intended to be used in place of the official University of South Carolina logo.
Additional information and guidance about the use of the USC spirit mark will be available on Jan. 4.   
Yes. We ask that you begin the phase-out of all items featuring UofSC now wherever possible. For items with a short shelf-life that are already in review or production (e.g. a flyer for an event in November 2022) you may continue to use UofSC. You should begin to use the new nomenclature for all newly created items going forward. For items that you are working on now that have a long shelf-life (e.g., marketing materials, videos, printed billboards, etc.), connect with your Communications and Marketing team manager or contact us for guidance. An end date for this transition period will be shared in the future.
At this time, social media handles will not change.
If you have questions related to these changes, contact us. 
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